Redesign of Colorplan’s visual identity and physical and digital swatches. Inspired by nature, the concept uses the flower as a symbol to represent the brand’s colors, textures, and weights. The individual swatches can be freely combined, and when the swatch book is opened, they unfold like a flower garden, connecting color, nature, and creativity. The website translates this same visual universe to offer a coherent and intuitive experience.

[Web and editorial design] 2025